IN THE PRESS

Selected coverage of our collections, our stores, and the women who wear them.

Featured
Forbes
June 30, 2026  ·  Forbes Vetted
The Best Travel Pants For Women, According To Female Founders And CEOs
Forbes named The On The Loose Work Pants among its best lightweight travel pants for 2026, selected with input from founders and CEOs who travel for work.
Read on Forbes → Shop The On The Loose Work Pants
Forbes
August 17, 2026
How A Pair Of Viral Pants Put Ruti Into The Spotlight
Forbes explores how Ruti's signature On The Loose Work Pants have gained a cult following -- primarily because of their wrinkle resistant fabric and thoughtful barrel cut.
Read on Forbes → Shop The On The Loose Work Pants
Grazia
August 10, 2026
How Ruti's Signature Pants Became the Internet’s Favorite
Interview with Ruti Zisser on her loyal customer base and how the viral barrel pants became a fan favorite.
Read on Grazia→ Shop The On The Loose Work Pants
Town & Country
July 27, 2026
These Viral Pants Are Perfect
Town and Country editors featured The On The Loose Work Pants in its Tried and True series.
Read on T&C → Shop The On The Loose Work Pants
People
July 2, 2026
Lightweight, Wrinkle-Free Summer Clothes Ready to Wear Straight from Your Suitcase
People featured The On The Loose Work Pants in its round-up of wrinkle-resistant pieces that travel well.
Read on People → Shop The On The Loose Work Pants
FashionUnited
June 29, 2026
Ruti opens first-ever flagship store in New York City
Coverage of the opening of our 1,250-square-foot Madison Avenue flagship, our first store on the East Coast.
Read on FashionUnited → Visit our New York store
Chain Store Age
June 30, 2026
Womenswear brand Ruti opens East Coast flagship
A look at the Madison Avenue flagship and the design thinking behind the space.
Read on Chain Store Age → Visit our New York store
FashionNetwork
July 1, 2026
Ruti opens first New York City flagship
On the Upper East Side opening and our approach to fit, fabric and versatile wardrobe staples.
Read on FashionNetwork → Visit our New York store

Press Enquiries

For interviews, imagery or product samples, contact press@ruti.com

Brand Facts

Founded 2009 by Ruti Zisser · Six stores across California and New York · East Coast Flagship at 1100 Madison Avenue, New York, NY · Women's ready-to-wear and accessories

our stores

We have plenty locations for you to visit us

San Francisco

2119 Fillmore St., San Francisco, CA 94115

Berkeley

1829 Fourth St., Berkeley, CA 94710

Palo Alto

855 El Camino Real #45, Palo Alto, CA 94301

Venice

1358 Abbot Kinney Blvd., Venice, CA 90291

Santa Monica

1406 Montana Ave., Santa Monica, CA. 90403

New York

1100 Madison Ave., New York, NY 10028