Press
Forbes
June 30, 2026
The Best Travel Pants For Women, According To Female Founders And CEOs
Forbes named The On The Loose Work Pants among its best lightweight travel pants for 2026, selected with input from founders and CEOs who travel for work.
NY Mag: The Strategist
October 26, 2026
I Resisted the Ruti Pants for a Year. Now I Never Take Them Off.
How Ruti's viral On The Loose Work Pants edged their way to the top despite dupes and alternative styles -- all thanks to their one-of-a-kind fabric and fit.
Read on The Strategist
Travel + Leisure
September 23, 2026
Editor-approved picks for year-round travel
Editor reviews their favorite travel staples, including Ruti's Sleeveless Wrap Jumpsuit
Read on Travel + Leisure
Forbes
August 17, 2026
How A Pair Of Viral Pants Put Ruti Into The Spotlight
Forbes explores how Ruti's signature On The Loose Work Pants have gained a cult following -- primarily because of their wrinkle resistant fabric and thoughtful barrel cut.
Read on Forbes
Grazia
August 10, 2026
How Ruti's Signature Pants Became the Internet’s Favorite
Interview with Ruti Zisser on her loyal customer base and how the viral barrel pants became a fan favorite.
Read on Grazia
Town & Country
July 27, 2026
These Viral Pants Are Perfect
Town and Country editors featured The On The Loose Work Pants in its Tried and True series.
Read on T&C
People
July 2, 2026
Lightweight, Wrinkle-Free Summer Clothes Ready to Wear Straight from Your Suitcase
People featured The On The Loose Work Pants in its round-up of wrinkle-resistant pieces that travel well.
Read on People
FashionNetwork
July 1, 2026
Ruti opens first New York City flagship
On the Upper East Side opening and our approach to fit, fabric and versatile wardrobe staples.
Read on FashionNetwork
Chain Store Age
June 30, 2026
Womenswear brand Ruti opens East Coast flagship
A look at the Madison Avenue flagship and the design thinking behind the space.
Read on Chain Store Age
FashionUnited
June 29, 2026
Ruti opens first-ever flagship store in New York City
Coverage of the opening of our 1,250-square-foot Madison Avenue flagship, our first store on the East Coast.
Read on FashionUnited
Press Inquiries
For interviews, imagery or product samples, contact press@ruti.com
Brand Facts
Founded 2009 by Ruti Zisser
Six stores across California and New York
East Coast Flagship at 1100 Madison Avenue, New York, NY
Women's ready-to-wear and accessories