Ruti

The Print of the Season

Each season, there is one print that is literally my baby. I design it from scratch, choose the colors, draw, erase, and draw again, larger and smaller, until... that moment. That moment when I'm 100% sure that once this print becomes fashion, it will be almost as flattering as black, but at least as twice as beautiful. I’m excited to finally share this season's “baby” with you.

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A T-Shirt With Luck

As someone who doesn’t believe in superstitions (possibly because my mom believes in all of them), I have a soft spot for my Printed Hamsa T-Shirt. Maybe it's because of its look, or maybe it's because it makes me feel better, more secure, and lucky. Honestly, I don't know why, but I found myself wearing this t-shirt four times and I do feel like a lucky girl.

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MEET RUTI

"I have three rules for design:

It must be COOL. You don't need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.

It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she's trying too hard.

It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it's for the woman I daydream of being."

Love, Ruti.

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