Pre-Spring 2020
MEET RUTI
"I have three rules for design:
It must be COOL. You don't need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.
It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she´s tying too hard.
It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it´s for the woman I daydream of being."
Love, Ruti.
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