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Thank You ❤️
During the last couple of weeks, I've received dozens of emails from you, my customers, my employees, MY FRIENDS!
I know so much is going on in everyone's life. There are many things to be worried about. But the fact that so many of you took the time to write such amazing emails, caught me a little off-guard. Yes, running a fashion business these days has ridiculously challenging moments that are particularly difficult. But then I receive a beautiful email from a customer, and for me, these words are spells of love that give me energy, courage, and more passion to give back to you and my team.
The first few days I had to stay home and work, I kept my super cool PJs on. I thought to myself, "oh that’s a little treat these days." But apparently, it wasn’t.
During these trying times, you might wake up without a reason to get out of bed. I received great advice to conquer these feelings and it works like a charm...
“Day 14 in solitude, I woke up with anguish in the heart. The truth is it's still hard to see the end of this. So, I decided to put on my new white blouse."
MEET RUTI
"I have three rules for design:
It must be COOL. You don't need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.
It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she's trying too hard.
It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it's for the woman I daydream of being."
Love, Ruti.
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