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New Arrivals
Shop this season's latest fashion-forward arrivals at Ruti.com. Handmade Israeli fashion and...
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LIMITED TIME: ENJOY $55 OFF WITH CODE FW24 *
2119 Fillmore St., San Francisco, CA 94115
1829 Fourth St., Berkeley, CA 94710
855 EI Camino Real #45, Palo Alto, CA 94301
1358 Abbot Kinney Blvd., Venice, CA 90291
1426 Montana Ave #5, Santa Monica, CA 90403
This photo was taken the day we shot the Ruti Spring Summer Catalog for 2020. The models were my customers, and the creative team wasn’t sure if the frame looked striking enough to make it into the catalog, where each picture must be a winner.
Why not enough...?
Because the frame was only black and white! The creative team decided it wasn’t. That very second, I fished out my iPhone and snapped that photo myself. Because Black and White, both photos and clothing, are forever classics. What is better than Black? Yes, Black and White. #Black&White
Love, Ruti