How to Style: "The Tuck In"


For me it always starts with three fundamentals: I want to feel nonchalant, I want the clothing to flatter me and who I am, and I want it to be just the right amount of dressy (not too much, and not under).

And from here the term “The Tuck In” was born - it emphasizes the waist and can even create one if you need it. You can play with where you tuck in your top if you want to hidae more (I usually tuck in front).

And most importantly it creates the look of “I dressed up but didn’t try too much”.

Love Ruti

 Darwin Lace Up Top Cannes Tie Waist Blouse
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Siam Chiffon Blouse
Darwin Lace Up Top
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Anastasia Polka Dot Blouse
Ruti 10th Anniversary Tee
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Ruti was founded in 2009 to change your relationship
with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable.
That’s where Ruti comes in.

After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand.
From that moment on, she devoted herself to creating the clothes she’s been searching for all along, but was never able to find. I have three rules for design: