Core by ruti

Meet our customer-favorite collection: Core. Elevated basics to wear all year round.
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Meet Ruti

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable.

That’s where Ruti comes in. After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand. From that moment on, she devoted herself to creating the clothes she’s been searching for all along, but was never able to find.
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Hi, I’m Ruti

My all-year-round skirt.
P.S YOU CAN BUY IT IF YOU WANT:
I wore this almost every day on my last CA trip
Natasha & Me at the Berkeley store ❤️
HOW I’VE STARTED

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty is pain, that we must give up comfort in the name of style and compromise sophistication for whatever is in fashion that year. This is where Ruti comes in.

My all-year-round skirt.
P.S YOU CAN BUY IT IF YOU WANT:
I wore this almost every day on my last CA trip
Natasha & Me at the Berkeley store ❤️
HOW I’VE STARTED

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty is pain, that we must give up comfort in the name of style and compromise sophistication for whatever is in fashion that year. This is where Ruti comes in.

My all-year-round skirt.
P.S YOU CAN BUY IT IF YOU WANT:
I wore this almost every day on my last CA trip
Natasha & Me at the Berkeley store ❤️
HOW I’VE STARTED

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty is pain, that we must give up comfort in the name of style and compromise sophistication for whatever is in fashion that year. This is where Ruti comes in.

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