ABOUT RUTI

Hi, I’m Ruti!

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in.

After years as a tech executive, Ruti Zisser took a leap of faith and struck out on her own to create a new kind of luxury brand.

From that moment on, she devoted herself to creating
the clothes she’s been searching for all along, but was never able to find.

I have three rules for design:

It must be COOL

You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.

It must be FLATTERING

Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard.

It must be PRACTICAL

80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being.

Love, Ruti
HOW I’VE STARTED

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty is pain, that we must give up comfort in the name of style and compromise sophistication for whatever is in fashion that year. This is where Ruti comes in.

Me & my fav jeans in the best company :)
MY FAV SET
HOW I’VE STARTED

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty is pain, that we must give up comfort in the name of style and compromise sophistication for whatever is in fashion that year. This is where Ruti comes in.

Me & my fav jeans in the best company :)
MY FAV SET
HOW I’VE STARTED

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty is pain, that we must give up comfort in the name of style and compromise sophistication for whatever is in fashion that year. This is where Ruti comes in.

Me & my fav jeans in the best company :)
MY FAV SET
  • NEW IN:

    Spring Arrivals

  • BEST SELLERS

    Customer favorites, year after year.

  • CORE

    Reimagined Basics

our stores

We have plenty locations
for you to visit us