Hi, I’m Ruti!
Ruti was founded in 2009 to change your relationship with your closet.
We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where we come in.
We believe the right clothes change how you move through the world. You stand a little differently. Feel a little lighter.... A little more like yourself.
Ruti designs distinctive styles with exceptional fit that fall into your life with ease.
I have three simple rules for design:
It Must Be Cool
You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.
It Must Be Flattering
Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard.
It Must Be Practical
80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being.