The RUTI X DIAN Collection
I remember as if it was yesterday when my New Yorker friend and I came across Dian's blog. I was so taken by her aura, her energy, and her beauty. I knew that moment that I could not wait to have her try my designs. Last week we spoke. After I finished getting over my childish admiration, the rest of the meeting was dedicated to helping her choose the items she loves most and those that resonated with her one of a kind personality.
Every Ruti item must be cool, must be flattering, and must be practical. I focus on designs that are easy-to-wear but offer enough of an edge to stand out amongst the fashion crowd, with a nonchalant factor that is both cool and feminine. The goal is to look as if it took only 5 minutes to get ready for business and pleasure.
We started from scratch and developed our own fabrics, beginning with the most important ingredient: fiber. It needs to be soft but of great quality to survive. It has to be stretchy but also keep its shape wash after wash, wear after wear.
We made sure the design process was meticulous so you can count on the same fit every time.The difference is in the details. We obsessed over every stitch and seam until… perfection!