What is Cool? Ruti Blog | Thatcher Coat

What is Cool?

One of my three criteria when I design a piece, is that it must be cool. I'm always trying to find a good definition of what is cool, and of course it doesn’t exist. Just like magic, when it works it works but when it doesn’t work it just looks like you are trying too hard. The truth is that in the end, coolness is subjective. For me, the Thatcher Coat is the coolest item of the season.

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