I love to give gifts. Much more than receiving ones. Why? Because I love to shop, especially for unique things. And, I love to see people get excited about new beautiful things. It is like taking someone you care about to a restaurant you love, or to travel somewhere special together, to share the place and the moment.

Cardigan. Unique - Soft - Organic - Handmade. This beautiful items made of yarn from combination of ultra-thin fine cotton+ bamboo + soy threads.

Cardigan. Unique, Soft, Organic, Handmade. This beautiful item is made of yarn from a combination of ultra-fine cotton, bamboo, and soy threads.

At least once a day, and not only during the holidays, people ask me: which gift is the right one? They think I have the answers because I work in fashion, retail, and purchasing. The truth is that I find myself thinking a lot about this, too, and that it can get complicated. Not a matter of life and death, but really not straightforward. The gift should be the right match for the personality, status, mood, expectation, and so on.

Handbags by RUTI

Cardigan. Unique, Soft, Organic, Handmade. This beautiful item is made of yarn from a combination of ultra-fine cotton, bamboo, and soy threads.

Light, bold, and can carry your whole life. Leather in different colors.

So, the more I thought about this question, the more pressing it became: what is the perfect gift to get? Finally, I came to a conclusion. Almost a recipe, really. When I look for a gift for someone, I look for something that this person wouldn’t buy for themselves. I don’t try to come up with something they really need: I’m sure that they will be getting these things, sooner or later. But, those things that are not really necessary to have, or those you won’t be buying because they are too expensive or impractical—that is the perfect gift. It opens up the receiver to something new, and over time they will appreciate it the most.

Jewelry that will upgrades any New Year outfit.

Jewelry for upgrading any New Year outfit.

RUTI Jewlery Gift

Branches

 

Every year before the holidays, when I do purchasing for the store, I create a list of items that are less practical, very unique, that I wouldn’t be buying for myself, but will be happy to receive. Here are some examples.

Wallet is a simple yet beautiful to give. For some reason most women will say they need a new wallet.

A wallet is simple yet beautiful to give. For some reason, most women will say that they are happy to get a new wallet.

Mittens. Gloves can be fashionably practical. What a nice addition

Mittens. Gloves can be fashionably practical. What a nice addition!

Simple and Powerful. Afternoon to evening. Soft leather in different colors. A classic and soft way to make a statement.

RUTI travel bag - the perfect holiday gift for yourself

My personal overnight bag, after many years of trying. Comes in various colors.    

Every woman will appreciate this one size fits all tights. Affordable for any budget.

Every woman will appreciate this one size fits all tights. Affordable for any budget.

RUTI Scarf closeup

Organic Scarf. Beautiful, practical, and tells a story.

Every woman will appreciate this one size fits all tights. Affordable for any budget. Organic Scarf. Beautiful, practical, and tells a story.

Scarves colors

Scarves colors

What is the perfect gift in your mind?

Happy Shopping

Love,

Ruti