When I moved to the US 11 years ago (but who’s counting?) there were two things I was most excited about

  1. The fact that I could buy a KitchenAid mixer at a reasonable price; and
  2. Getting a chance to shop the world famous sales.
RUTI Palo Alto. Dressed up for a sale. Starts January 10

RUTI Palo Alto. Dressed up for a sale. Starts January 10

I arrived in the country in October and immediately set out to realize my American dreams. The day after I landed I went shopping and  bought my red mixer. After that I emptied my closets and  started to count the days until the infamous Black Friday – the post Thanksgiving day frenzy known around the world for its stampede-inducing sales.

The beautiful San Francisco is reflecting on our window

The beautiful San Francisco is reflected on our window

When the day came I went to my favorite stores, chose my desired items, and headed to the registers. Yet surprise surprise, my dreams of scoring low-cost goodies were interrupted by the rude awakening that none of the items I wanted were on sale!

My friends and the sales associates blamed my expensive taste. It’s true that I like quality things, but I thought (silently, and to myself) that a true sale should include everything – not just seasonal items, and those that stores weren’t able to sell otherwise.

RUTI Semi Annual Sale 30

A few years later I found myself opening my store and the first decision I made was that I would have real sales, that twice a year I would discount ALL items – even the classic ones.  Many of my colleagues raised their eyebrows at the idea, but I wanted to create the kind of an experience that I dreamt of when I first came to the U.S. So here you go! The RUTI winter sale starts Friday January 10. It is storewide and includes shoes, jewelry, belts, new arrivals – literally, everything.

Palo Alto

Palo Alto

The store will be well-stocked, but if you’ve ever been to a really good sale, you know it can be competitive! My advice: come early to make sure you get the items you want in your size. Happy shopping!

Sale RUTI 2014

Storewide sale. Including new items and classic ones

When did you last see a leather jacket in 30% off?

When did you last see such a leather jacket in 30% off?

RUTI Jewelry Sale 2014 in 20 off

RUTI Jewelry Sale 2014 in 20 off

Shoes in 30% off

It was worth waiting if your size is still available. All our walk shoes and boots in 30% off !!

Venice window. The scissors say it all

Venice window. The scissors say it all