Twelve hours from Tel Aviv, and six hours from San Francisco, my mother and I are spending Mother’s Day together in Miami! A true fashionista, my mother taught me from early age how important fashion can be. While she has always been my number one supporter and the one to encourage me to follow my dreams and become an independent business woman in the fashion world, at first she was actually quite stubborn and was a difficult customer. She had her own designers she followed, boutique she loved, and as we all know, longstanding routines can be hard to change.
My most recent collection was the turning point. It is hard to describe just how much it means to me that my mother finally truly fell in love with the clothing I create. She went from being set in her ways to, dare I say it, addicted to my designs! I consider her endorsement to be the ultimate seal of approval. While we’ve been enjoying our visit together I’ve been reflecting about my collection and what it really represents.
I wanted to take my strong belief that independent women should never choose clothing based on their age, or family status (married, single, with kids or without), but only by what they want to feel when wearing it.
Thus we worked very hard to design a collection that gives women this freedom by taking age and status out of the equation. These designs give every woman the option to wear lots of comfortable looks for day and night, looks that can be sexy or casual, fitted or oversized. The common ground for every piece in this collection is that at any age and status you will look cool, elegant, sophisticated, and unique.
Seeing my mom wearing my designs on this trip has thrilled me, and shown me just what a success this collection is. She looks stunning, and I love that we can both wear items from the same line in different ways to suit our individual tastes and styles. People have stopped us often and are always amazed to hear that we are both wearing Ruti!
Enjoy Mother’s Day, we’ve earned it