Goodbye 2018, Hello 2019
Let’s start by saying a proper “goodbye” to 2018. 2018 was a big year for us as a company, and for me personally. We had tremendous success and also had our fair share of challenges.
We designed over 150 new styles to serve more occasions, spirits and bodies. We also finally took the leap and expanded outside of my beloved California. We opened new stores in Dallas, Scottsdale, and New York. It's hard to describe the feeling of seeing my name on Madison Avenue. Sometimes dreams do come true.
If you've known me long enough, you know I speak from my heart.
This past year was far from being all bright - I had many new challenges. It's becoming more demanding for us to maintain our standards from afar, and to hire the best people to maintain the personal relationships with our customers, which is so important for me.
Looking ahead to 2019, I couldn't be happier (or more anxious!) to continue down this path. I'm humbled to be supported by extraordinary women (and men) who continue to realize this dream with me. And I thank you for taking me on your journey when you wear Ruti to work, job interviews, big speeches, small romantic dinners, and just to hang out with your best friend. I feel I'm right there with you. Those moments are my inspiration.
I wish for us both to enjoy our journeys and to always be there for each other.