Many of you know that I have already celebrated my 40th birthday. I love my life and I don’t want a different body or younger soul, but I do find myself lingering longer around the makeup stands looking for the best new thing in cosmetics, reading about healthy diets, and planning new exercise routines. Simply put, I want to look and feel good and healthy.

Ruti Zisser shares fashion for women over 40 tips

Every morning I find myself considering jeans and a t-shirt as one of my outfit options, but I often get disappointed with this look. What is more young and cool than a pair of jeans with a $200 t-shirt?! But it just doesn’t work for me. I feel it’s not fashionable enough and that the outfit doesn’t convey anything about who I really am and what I’m all about. And you know what? I’m okay with that, and the way I dress should reflect it, but that doesn’t mean fashion for women over 40 has to be boring.

One day I came across this pair of sunglasses that gave me so much inspiration. Luckily my job is to actually create the looks that I believe in and that I want. And thus, the “YOUNG FOREVER” collection was born. Cool but not childish, sophisticated but not heavy, fun but still absolutely fashionable. I invite you to check out my new closet because this collection is what I wear now daily. I still wear lots of denim, but creating this collection taught me how to make jeans a part of a special look with a unique twist! Also check out my newest sunglasses which are part of the trend!

So here is the Young Forever Collection: 


Fashion should make you feel good and look good. My Hooded King Tunic is so comfortable you’ll never want to take it off, but looks positively fashion-forward.


Practical yet edgy, my Kisim Vest is all about the balance of form and function.


Boldly patterned cropped pants and denim are pure style. Fun and effortless, it doesn’t get much cooler than this.


Often having true style means being full of surprises, and my Rina Pants are sure to wow everyone you know with their avant garde flair!


Nothing says chic like pairing an intricately patterned silk blouse with structural pants.


I love pairing skinny jeans with an edgy top and pair of heels for an easy but high fashion style. My new Vargas Vest is the perfect piece to add something chic to a regular look.


Coming soon! These amazing pants are coming soon, and you’re the first to know