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Brushstroke Collection

Brushstroke Collection I wanted a more challenging print, but I was a little scared. So I took my best most flattering styles. With them I felt safe. I love the result SO Much. I hope you do too!

A Menswear Look, Ruti Style

A Menswear Look, Ruti Style Like many other things, when it comes to clothing it's much easier for men. But while men's clothing may be more comfortable, it's often also less interesting, less creati

My first collection for 2019

My First Collection for 2019 Meet Our Pre-Spring Looks Hello 2019! I'm SO ready for a new year, with new beginnings, and new dreams. And there is nothing like a fresh start with a new wardrobe (

Midnight Floral Collection

Midnight Floral Collection When I designed my floral collection, I was definitely thinking about Thanksgiving. I imagined people cooking, playing monopoly on the floor with their family, eating and d

What is Cool?

What is Cool? One of my three criteria when I design a piece, is that it must be cool. I'm always trying to find a good definition of what is cool, and of course it doesn’t exist. Just like magic,

Ruti's 9th Anniversary

Happy Anniversary Ruti is nine. Yes, one year short of a decade! Where do I start? This weekend I spent some time alone to reflect. Each anniversary, I do some soul searching and try to assess wher

Office Sports

Office Sports For when you need a smooth transition into the work week... Meet Francesca and Clark: A sporty-cool suit that's office appropriate. It's my secret weapon for a Monday boost!

Adriatic Blue Collection

To all women who love the ocean: this one's for you. My inspiration of the season started with the desert. I craved the sun during the cold nights, and as the days got warmer all I wanted was the&nbs

Jumpsuits for All

If you think jumpsuits should be reserved for daring fashionistas, read my three favorite parts about them:   - It's easy to wear. No need to find a matching top or pant.- It was originally

My Weekend Uniform

My Carefree Uniform for the Weekend I received a note from a client who asked me to make my Marlon Sarafan Dress again, because it's her weekend uniform. So, first of all thank you! It's so fun for

Matching Sets: Yay or Nay?

I'll admit that for years I was against wearing sets. I thought they were just too boring. Then one day a client of mine convinced me to try one out and when I did I was surprised by how much I actual

Until I see real results…

  I’m delighted to announce that I’ve signed up for a new gym membership. Since the sun has started to show it’s face, everyone is out jogging and juicing and I feel the urge t

5 Fashion Rules for Thanksgiving

  Thanksgiving: The more I learn about it, the more I love this holiday! So, I’ve decided to adopt it. The other day I found myself talking to one of our models about her family. She is

Bold Trends for Fall 16

It is hard to talk about technology today without kicking off a debate with philosophical implications (self driving cars, anyone?). While the modern technology conversation can get oversaturated
It’s vacation season and that means it’s time to plan exciting outfits and opportunities to wear them. This Summer I recommend getting out and having the time of your life! Here are my top
Twelve hours from Tel Aviv, and six hours from San Francisco, my mother and I are spending Mother’s Day together in Miami! A true fashionista, my mother taught me from early age how important fa
I hate to admit it, but if I’m being honest, hearing “wow, have you lost weight?!” always brightens my day. In truth, I’ve almost never lost so much as an ounce. The reality is

Retro Fashion Trends for Spring 2016 !

As a young girl I used to look at what my parents were wearing and I couldn’t avoid thinking “oh my god, this is so ugly.” As kids we are rebels, constantly trying to define ourselve

Golden Rules For Shopping Sales!

After I moved to the US, a friend of mine came back from an outlet shopping spree with a triumphant look and a huge bag filled with everything she had just found for $500. She showed me her purchases

My Golden Rules Of Thanksgiving Fashion!

  We moved to the States in October of 2002 and our real estate agent, Lynn, was shocked to hear that we had nowhere to go for Thanksgiving. She insisted we join her and her family and I immedia
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