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Black Reinvented for Summer

Break the Rules Black for Summer Do you plan to attend some special events this summer? You're not alone. Most of us have at least one on the calendar, and many of us prefer to wear something othe

Organza Collection

Organza Collection I love challenges! The Organza Collection had many of them. White gets dirty easily, and it's sheer, BUT it's perfect. There's no chance you won't feel the glow once you put it
Trend Alert: A Thousand Shades of Yellow Yellow, Yellow Everywhere When talking fashion trends, yellow isn’t the first color that comes to mind. However, this summer it's a must have because....

The Color of Bold Women

The Color of Bold Women I have an iron-clad rule when choosing colors. The color must be a little tricky to pinpoint - if you can name it too easily, that means it's not unique enough. This color

Lace it Up

Lace It Up Ok. If you already love lace, there is no need to explain any further. You already know. But if you are like me, and you only dress up when you have absolutely no choice, then the Arabel

Trends SS19

Am I supposed to follow fashion trends? Do I really want to follow all of these trends that are coming and going so often? My take on trends (and my favorite ones for SS19!)Read More

Brushstroke Collection

Brushstroke Collection I wanted a more challenging print, but I was a little scared. So I took my best most flattering styles. With them I felt safe. I love the result SO Much. I hope you do too!

A Menswear Look, Ruti Style

A Menswear Look, Ruti Style Like many other things, when it comes to clothing it's much easier for men. But while men's clothing may be more comfortable, it's often also less interesting, less creati

My first collection for 2019

My First Collection for 2019 Meet Our Pre-Spring Looks Hello 2019! I'm SO ready for a new year, with new beginnings, and new dreams. And there is nothing like a fresh start with a new wardrobe (

Midnight Floral Collection

Midnight Floral Collection When I designed my floral collection, I was definitely thinking about Thanksgiving. I imagined people cooking, playing monopoly on the floor with their family, eating and d

What is Cool?

What is Cool? One of my three criteria when I design a piece, is that it must be cool. I'm always trying to find a good definition of what is cool, and of course it doesn’t exist. Just like magic,

Ruti's 9th Anniversary

Happy Anniversary Ruti is nine. Yes, one year short of a decade! Where do I start? This weekend I spent some time alone to reflect. Each anniversary, I do some soul searching and try to assess wher

Office Sports

Office Sports For when you need a smooth transition into the work week... Meet Francesca and Clark: A sporty-cool suit that's office appropriate. It's my secret weapon for a Monday boost!

Adriatic Blue Collection

To all women who love the ocean: this one's for you. My inspiration of the season started with the desert. I craved the sun during the cold nights, and as the days got warmer all I wanted was the&nbs

Jumpsuits for All

If you think jumpsuits should be reserved for daring fashionistas, read my three favorite parts about them:   - It's easy to wear. No need to find a matching top or pant.- It was originally

My Weekend Uniform

My Carefree Uniform for the Weekend I received a note from a client who asked me to make my Marlon Sarafan Dress again, because it's her weekend uniform. So, first of all thank you! It's so fun for

Matching Sets: Yay or Nay?

I'll admit that for years I was against wearing sets. I thought they were just too boring. Then one day a client of mine convinced me to try one out and when I did I was surprised by how much I actual

Until I see real results…

  I’m delighted to announce that I’ve signed up for a new gym membership. Since the sun has started to show it’s face, everyone is out jogging and juicing and I feel the urge t

5 Fashion Rules for Thanksgiving

  Thanksgiving: The more I learn about it, the more I love this holiday! So, I’ve decided to adopt it. The other day I found myself talking to one of our models about her family. She is

Bold Trends for Fall 16

It is hard to talk about technology today without kicking off a debate with philosophical implications (self driving cars, anyone?). While the modern technology conversation can get oversaturated
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