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Capsule Collection: Blue Jacquard

Capsule Collection: Blue Jacquard I'm sure you've already taken note of my obsession with cool suits. Well, this one is devastatingly gorgeous ;). But make no mistake, while the full suit will giv

Brushstroke Collection

Brushstroke Collection I wanted a more challenging print, but I was a little scared. So I took my best most flattering styles. With them I felt safe. I love the result SO Much. I hope you do too!

How a Collection is Born

How a Collection is Born How is a Collection born?Like a baby.At the beginning it hurtsAfterward it comes outAnd everyone is happy,And suddenly --Wow -- it's great!He walks on his own.How is a collec

The Lady in Red

  Since I was a child, my grandmother who was a real fashionista always told me that red was my color. As many times as she said it, I just didn’t listen. Who takes fashion advice from the
I hate to admit it, but if I’m being honest, hearing “wow, have you lost weight?!” always brightens my day. In truth, I’ve almost never lost so much as an ounce. The reality is

My Golden Rules Of Thanksgiving Fashion!

  We moved to the States in October of 2002 and our real estate agent, Lynn, was shocked to hear that we had nowhere to go for Thanksgiving. She insisted we join her and her family and I immedia
I just came back from a night out with a very close friend who was visiting from Israel. We ate, drank, laughed, and had a great time catching up, but I must admit something. For much of the even
I don’t know about you, but as much as I love my job, come Sunday night I already start to feel a little blue in anticipation of Monday. I’m happy to start a new week and act upon new idea

Welcoming the New Year with a Kiss

This week, I was styling one of my most loyal customers. The objective was clear: she needed several complete outfits in her arsenal to tackle the nonstop events of the holiday season, with something

Give Dreams a Chance

This post is dedicated to my fellow beloved women who have a secret dream they’ve hidden away. Exactly five years ago I opened Ruti. This was a major life change after working for many years

Comfortable is IN

A few years ago when I opened the RUTI store in San Francisco, I hired a wonderful PR agency. During one of the first meetings they interviewed me to better understand who I am and what I was trying t

Ready, Set, Go!

Meet the Ruti Jumpsuit! As I already stated in an earlier post, I turned 40 last summer. What I didn’t enclose is that my husband surprised me on the Friday morning before my special day with

FW15 lookbook; Wear your smile :)

Caught up in thoughts on how to present our new collections in the best possible way, I turned to stylists, producers and photographers, who came up with plenty of ideas, but none that I was passionat

Intoducing: Ruti's Style in a box

Our stores have always been about discovery – discovering the perfect fit, discovering new designs, styles, and ways to express yourself. At the same time I get that having a hectic schedule doe

Obsession Alert: Summer Dresses

Yesterday I went to a party, where I saw a beautiful woman who arrived about the same time as I did. I just couldn’t take my eyes off her. She had a wonderful sense of style, exemplified in a wh

Sale, the Ruti way!

When I shop during sale season, I often feel that when I buy an item on sale, I compromise. Sometimes the size isn’t perfect, at other times I’m not crazy about the fabric, and many times

My Secret

People often ask me “How do you manage?”, “What’s your secret?” With three children; four if you count my husband, five stores (and more on the way), and other balancing

My New Startup

On my last vacation I decided that I really want to be one of those people who travel light. Taking only one medium size black suitcase, some people are able to just throw in a couple of things and fl

I love you mommy

Yesterday, I got this drawing from Tamar, my daughter, as mother’s day is just around the corner. Coupled with a very wet kiss she suggested the two of us celebrate on a girls’ day out. Ne

Everything Will Be Alright

If you ask my employees what sentence I use the most; it will probably be, in different variations: “don’t worry, it will be alright”. This comes from my Israeli origin. In Israel,
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