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Welcoming the New Year with a Kiss

This week, I was styling one of my most loyal customers. The objective was clear: she needed several complete outfits in her arsenal to tackle the nonstop events of the holiday season, with something
When I was nine years old, my mother celebrated her 30th birthday, and my father bought her a present. I remember looking at the tiny box and thinking that it was too small for such an important event

Give Dreams a Chance

This post is dedicated to my fellow beloved women who have a secret dream they’ve hidden away. Exactly five years ago I opened Ruti. This was a major life change after working for many years

Comfortable is IN

A few years ago when I opened the RUTI store in San Francisco, I hired a wonderful PR agency. During one of the first meetings they interviewed me to better understand who I am and what I was trying t

Ready, Set, Go!

Meet the Ruti Jumpsuit! As I already stated in an earlier post, I turned 40 last summer. What I didn’t enclose is that my husband surprised me on the Friday morning before my special day with

FW15 lookbook; Wear your smile :)

Caught up in thoughts on how to present our new collections in the best possible way, I turned to stylists, producers and photographers, who came up with plenty of ideas, but none that I was passionat

Intoducing: Ruti's Style in a box

Our stores have always been about discovery – discovering the perfect fit, discovering new designs, styles, and ways to express yourself. At the same time I get that having a hectic schedule doe

Obsession Alert: Summer Dresses

Yesterday I went to a party, where I saw a beautiful woman who arrived about the same time as I did. I just couldn’t take my eyes off her. She had a wonderful sense of style, exemplified in a wh

Sale, the Ruti way!

When I shop during sale season, I often feel that when I buy an item on sale, I compromise. Sometimes the size isn’t perfect, at other times I’m not crazy about the fabric, and many times

My Secret

People often ask me “How do you manage?”, “What’s your secret?” With three children; four if you count my husband, five stores (and more on the way), and other balancing

My New Startup

On my last vacation I decided that I really want to be one of those people who travel light. Taking only one medium size black suitcase, some people are able to just throw in a couple of things and fl

I love you mommy

Yesterday, I got this drawing from Tamar, my daughter, as mother’s day is just around the corner. Coupled with a very wet kiss she suggested the two of us celebrate on a girls’ day out. Ne

Everything Will Be Alright

If you ask my employees what sentence I use the most; it will probably be, in different variations: “don’t worry, it will be alright”. This comes from my Israeli origin. In Israel,
Sometimes words are not necessary. RUTI’s Spring/Summer 2014 collection is launching this weekend. Join stylists and me in all our stores. Get 30% off any one item you desire during the weekend

My Dear Husband,

My Dear Husband, I’m sure, as always, that you won’t remember tomorrow is Valentines Day. Yes, I know that you love me, appreciate me, and cannot live without me. However, I’m a mat

The American Dream

When I moved to the US 11 years ago (but who’s counting?) there were two things I was most excited about The fact that I could buy a KitchenAid mixer at a reasonable price; and Getting a cha
It’s that time of year, again: a time when many of us are on the hunt for something special to wear to the influx of holiday parties and events. While some people are lucky enough to have red ca

The right gift - My top 10

I love to give gifts. Much more than receiving ones. Why? Because I love to shop, especially for unique things. And, I love to see people get excited about new beautiful things. It is like taking some
This year I am finally doing it! I am hosting the first Hanukkah candle lighting at my home. Through the eight days of Hanukkah, Jews all over the world celebrate at the homes of family and friends. T
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