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The Lady in Red

  Since I was a child, my grandmother who was a real fashionista always told me that red was my color. As many times as she said it, I just didn’t listen. Who takes fashion advice from the

Until I see real results…

  I’m delighted to announce that I’ve signed up for a new gym membership. Since the sun has started to show it’s face, everyone is out jogging and juicing and I feel the urge t

My Little Secret For Shopping Sales

Maybe it's just in my head, but recently I've had the feeling that the whole world is on sale.The amount of emails I get for different products and services is enormous. Yet, I always have this notion
  Winter, spring, summer, and fall. We all know about the four seasons and the weather that comes along with them. But what about the Pre-Spring Collection, otherwise known as the Resort Collect

5 Fashion Rules for Thanksgiving

  Thanksgiving: The more I learn about it, the more I love this holiday! So, I’ve decided to adopt it. The other day I found myself talking to one of our models about her family. She is

5 Comfy + Stylish Weekend Looks

It’s no secret how important style and looking well put together is for me. I started Ruti because I couldn’t find the type of clothing I wanted, and to be honest, I can’t resist eva

Bold Trends for Fall 16

It is hard to talk about technology today without kicking off a debate with philosophical implications (self driving cars, anyone?). While the modern technology conversation can get oversaturated
It’s vacation season and that means it’s time to plan exciting outfits and opportunities to wear them. This Summer I recommend getting out and having the time of your life! Here are my top
Twelve hours from Tel Aviv, and six hours from San Francisco, my mother and I are spending Mother’s Day together in Miami! A true fashionista, my mother taught me from early age how important fa
I hate to admit it, but if I’m being honest, hearing “wow, have you lost weight?!” always brightens my day. In truth, I’ve almost never lost so much as an ounce. The reality is

Retro Fashion Trends for Spring 2016 !

As a young girl I used to look at what my parents were wearing and I couldn’t avoid thinking “oh my god, this is so ugly.” As kids we are rebels, constantly trying to define ourselve

Golden Rules For Shopping Sales!

After I moved to the US, a friend of mine came back from an outlet shopping spree with a triumphant look and a huge bag filled with everything she had just found for $500. She showed me her purchases

My Golden Rules Of Thanksgiving Fashion!

  We moved to the States in October of 2002 and our real estate agent, Lynn, was shocked to hear that we had nowhere to go for Thanksgiving. She insisted we join her and her family and I immedia
The picture of my mother transferring the beautiful garments she bought to simple grocery bags when I was a little girl is still fresh in mind. I remember how strange the contrast was of the stunning

My Special Resolution

It is 6 am, I am in Mexico. I’m here with my amazing team, a small present from me for their hard work. Nothing like a small pause in a different place to renew ourselves. I planned to wake up
I know my Art Director is going to kill me… but I just had to share with you a sneak preview of my new official lookbook for Fall 2015! While shooting, I thought it would also be great to re
I just came back from a night out with a very close friend who was visiting from Israel. We ate, drank, laughed, and had a great time catching up, but I must admit something. For much of the even
I don’t know about you, but as much as I love my job, come Sunday night I already start to feel a little blue in anticipation of Monday. I’m happy to start a new week and act upon new idea
Many of you know that I have already celebrated my 40th birthday. I love my life and I don’t want a different body or younger soul, but I do find myself lingering longer around the makeup stands

5 Spring Styles For Trendsetters 

  At least once a day a friend, a client, or even my mom asks me what the hottest fashion trends are. Five years ago the answer was very clear as a few fundamental trends were reported from th
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